I feel very fortunate to have been apart of the PRSSA regional conference! My role in this conference was the campus relations chair on the exec team. I was originally on the campus relations committee, but I was promoted to join the exec team.
If you know public relations, then you know that event planning is a crucial part. I was tasked with making sure Drake students attended our event. I developed a campaign to make sure that the most students know about our event and if they wanted to register, they could do so in one easy step.
Here are a few tactics I used:
- Direct conversations with public relations and marketing classes to showcase our conference
- Posters and table tents in all academic buildings and student union
- Tabling (sitting at a sign up table) in Meredith so people could register on the spot
- Student-body President email to all students with conference info and website link
All of these tactics combined helped up to increase student registration! Overall I think it was a great experience and I am happy to have played a role in the conference’s success.